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![](https://static.wixstatic.com/media/c9dd3a_4ed63c0d01834c79bff2c8b6da97f5a7~mv2.png/v1/fill/w_980,h_1265,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/c9dd3a_4ed63c0d01834c79bff2c8b6da97f5a7~mv2.png)
Praxis Narrativa
_ Writing school, creative hub and content production company.
There were countless possibilities for this branding concept and we have proposed a concise, minimalistic visual approach.
In a text, the semicolon indicates a pause longer than the comma and shorter than a point.
Graphically, it is an iconic and simple sign which has been largely used in digital language to represent a wink. For this logo we used this nice orthographic symbol to give it a witty touch.
![logo_animation.gif](https://static.wixstatic.com/media/c9dd3a_b862b6a48aee46fe841b6b2b099c1a02~mv2.gif)
![](https://static.wixstatic.com/media/c9dd3a_7859d7f707ad44b4b6e8390d0f516f87~mv2.png/v1/fill/w_939,h_822,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/c9dd3a_7859d7f707ad44b4b6e8390d0f516f87~mv2.png)
![image.png](https://static.wixstatic.com/media/c9dd3a_2707cf833bbc46638ca2cfce98515fe5~mv2.png/v1/crop/x_222,y_0,w_1439,h_1379/fill/w_538,h_516,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/image.png)
![image.png](https://static.wixstatic.com/media/c9dd3a_e510d6748d804377975991ae5d90f742~mv2.png/v1/crop/x_10,y_221,w_1900,h_1061/fill/w_927,h_518,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/image.png)
![notebook.jpg](https://static.wixstatic.com/media/c9dd3a_fc19825d3100479a965255148793a7aa~mv2.jpg/v1/crop/x_90,y_156,w_1530,h_1000/fill/w_765,h_500,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/notebook.jpg)
![caneca.jpg](https://static.wixstatic.com/media/c9dd3a_5ca61d44596a4a0dbfbbf6806af23693~mv2.jpg/v1/crop/x_139,y_238,w_3861,h_2244/fill/w_859,h_499,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/caneca.jpg)
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